If you read last week’s thought nugget and did the exercise of defining and creating your ideal potential client, then you probably have an idea

Path to the ideal client: The goal is to develop a three dimensional picture of the ideal person you want to serve, and become so

What a mission statement is NOT: It is not a financial goal, it is not a description of services or product features and it is

The end of the year inspires many of us to think about our goals. This is natural and a good thing. However, the way we

As entrepreneurs, it’s one of our primary tasks to make informed decisions. But we all know that information alone is not sufficient to trigger change

No matter who we are and what we do with our lives, there is always something that guides our steps. At Why-Story, we invite people

Imagine if you could get rid of your competition by simply choosing to. Here’s some good news: you officially can and should. Somewhere down the

We are not made for stasis, a state of total rigidity, where we don’t develop anymore. We all want to be transformed in some way.

It is hard sometimes to keep going when there is no external sign that we are doing the right thing. When no one comes to