A tale of two florists

If you read last week’s thought nugget and did the exercise of defining and creating your ideal potential client, then you probably have an idea

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The Ideal client

Path to the ideal client: The goal is to develop a three dimensional picture of the ideal person you want to serve, and become so

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What drives you?

No matter who we are and what we do with our lives, there is always something that guides our steps. At Why-Story, we invite people

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Keep showing up.

It is hard sometimes to keep going when there is no external sign that we are doing the right thing. When no one comes to

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