Welcome to
Why Story.

You are capable of doing good while doing well.

The Key is Finding the Path to True Self-Ownership.​

The Key is Finding the Path to
True Self-Ownership.​

This is a Principle Rooted in Nature.

Think of an apple tree. There is no confusion in an apple tree. From roots to crown, its purpose and mission are clear: to bear the best apples it can. It is the same with our best work: our purpose and mission must be firmly rooted before we can do our best work.

True Self-Ownership

There is a story inside of you that inspires your best work. We call this the Why Story. It is the story of true self-ownership. 

The Path to Self Ownership

Discover Your Purpose

Get Clear on Your Mission

Focus Your Action

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